“Beautifulfillment” is a mindful campaign by Women's Health Line seeking to generate conversations around ideas of beauty, positive body image and the way women relate to the wide range of beauty and cosmetic products now flooding the markets. Feeling beautiful is not easy. Make-up shaming is real. And on the other hand, there are widely-advertised products that want to make you slimmer, fairer, younger. So, how do women relate to Beauty Fulfillment?